The main goal of this project is to optimize the Search Engine Optimization (SEO) strategy for Play Forever, a non-profit organization providing recreation, education, and health services to seniors and youths in Toronto, Ontario. The improved SEO strategy will increase the organization's online visibility, attract more website visitors, and ultimately raise awareness of its programs and mission among the target audience and potential supporters.

To achieve the project goal, learners will need to complete the following tasks:

1. Conduct an initial audit of Play Forever's website to assess its current SEO performance, identify issues, and discover opportunities for improvement.
2. Perform keyword research to identify relevant and high-traffic keywords that align with Play Forever's mission, programs, and target audience.
3. Optimize website content, including meta tags, headings, images, and internal linking, to incorporate target keywords and improve search engine rankings.
4. Develop a content strategy to create engaging, informative, and SEO-optimized content that addresses the interests and needs of Play Forever's target audience.
5. Enhance the website's technical SEO by addressing issues related to site speed, mobile-friendliness, and structured data.
6. Implement a backlink strategy to acquire high-quality and relevant backlinks, improving the website's domain authority and search engine rankings.
7. Monitor SEO performance through analytics tools, track improvements in search rankings, and adjust the strategy as needed to achieve optimal results.

To ensure the successful completion of this project, we will provide the following support to the learners:

1. Dedicated staff support: Play Forever will assign a primary contact to provide necessary information, answer questions, and offer guidance throughout the project.
2. Access to website and analytics data: Learners will be granted access to Play Forever's website and analytics data to assess current SEO performance and track improvements.
3. Regular meetings and communication: Play Forever's primary contact will meet with the learners regularly to discuss project progress, address concerns, and provide feedback.
4. Access to SEO tools and resources: Play Forever will provide access to any necessary SEO tools and resources required to optimize the website's SEO strategy.
5. Feedback and guidance: Throughout the project, Play Forever's primary contact will review the learners' work, provide constructive feedback, and offer guidance to ensure alignment with the organization's goals and expectations.

By completing this project, learners will contribute to Play Forever's online visibility, helping the organization reach a wider audience and promote its programs and mission more effectively.