SEO Optimization and Digital/Social Marketing Enhancement for Selrox Inc.


Project scope
Categories
Advertising Digital marketing Lead generation Search engine optimization Social media marketingSkills
text retrieval systems strategic planning digital marketing social marketing brand awareness meta tags digital advertising website optimization content creation lead generationSelrox Inc. aims to enhance its digital presence by optimizing its website for search engines and improving its digital marketing strategies. The project involves conducting a comprehensive SEO audit of the current website to identify areas for improvement. This includes analyzing keyword usage, meta tags, and site structure to ensure the website is easily discoverable by search engines. Additionally, the project will focus on structuring and optimizing Selrox Inc.'s Meta business profiles and ad accounts to enhance visibility and engagement. The team will also create and boost targeted content aimed at generating leads and increasing brand awareness. This project provides an opportunity for learners to apply their knowledge of digital marketing and SEO strategies in a real-world context, enhancing their skills in website optimization and digital advertising.
The deliverables for this project include a detailed SEO audit report outlining current website performance and recommended improvements. The team will also deliver optimized Meta business profiles and ad accounts, along with a strategic plan for content creation and boosting. Additionally, a set of lead-generating content pieces will be created and implemented. These deliverables will collectively enhance Selrox Inc.'s online presence and lead generation capabilities.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Selrox is a leading source of Himalayan Salt Products that includes gourmet and specialty salts, salt & herb blends, cooking & BBQ tiles, salt lamps, bath salts, agricultural and animal lick salt.
Sourced directly from the largest salt mines in the Indo-Gangetic Plains, refined, crafted and packed in a fully certified production facility, we deliver the purest quality Himalayan salt products to North America and around the world.
At Selrox, we take pride in sourcing our Himalayan salt from a fully food-certified production facility that meets the highest industry standards. Our facility holds GFSI, HACCP, Non-GMO, Kosher, Halal, and FDA certifications, ensuring that every batch of salt is produced with the utmost care for safety, quality, and compliance. This rigorous certification process guarantees that our customers receive only the purest, safest Himalayan salt, as we help food manufacturers, brands, organic retailers, bulk wholesalers, feed producers and copackers across Canada and the US enhance their product quality and value to their customers.
Our aim is to make Himalayan Salt – a truly wonderful gift of nature – accessible to everyone. At the same time, we are also working to contribute to the people and community that plays a pivotal role in bringing this amazing product to our kitchens, living and work spaces - from mining, and hauling to crafting and production.