Our company currently provides arrival and support services to newcomers coming to Canada(Permanent Residents, students, workers). We however are looking to become more niche by targeting International PostGraduate & Graduate students. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.

We would like to collaborate with students to conduct market research.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s values, products and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products and services.

Bonus steps in the process would also include:

• Recommending strategies to differentiate ourselves from our competition.

By the end of the project, students should demonstrate:

• Familiarity with our company’s products and services
• Understanding of our target market and market potential
• Understanding of our industry and competitors
• Recommendation of strategies to improve our company’s services

Bonus steps would include:

• Identifying our company’s competitive advantages

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our services
• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.