Social media development strategy
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
target audience communication marketing social marketing social media zoho office suiteWe need to create a social media presence and brand for our company. We have just revamped our website and collateral and are looking to enhance our marketing efforts with an effective social media message on the appropriate channels to drive leads and growth.
The primary focus for the student(s) will be:
- Plan a content calendar to drive traffic to our website and social media platforms.
- Curate, create, develop, and deliver Social and Professional Media content on Twitter, Instagram, and LinkedIn or other appropriate channels for our company.
- Set meaningful social marketing goals and metrics for our business.
- Research our target audience
- Analyze our competition and their social media presence.
We will plan to communicate with our virtual student(s) using these communication tools: email, Zoho Meeting, Zoho Work Drive, and Zoho Projects
Student's primary contact: Dorinda Byers, Owner
About the company
We energize and equip your organization to create a winning future today. As a small woman-owned consulting business in rural Appalachia, we offer high-quality training to help workers advance their careers, companies improve employee retention and results, and trainers earn a living wage to feed their families. We offer training, coaching, assessments, workforce strategy, evaluation, and project support.