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Sales Development for LED Lighting – Supporting Energy Efficiency in Canadian Buildings

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Main contact
Lumesmart Inc.
Lumesmart Inc.
Richmond Hill, Ontario, Canada
shohreh sabaghpour
shohreh sabaghpour
CEO & Founder
(3)
1
Portals
(1)
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Project
Academic experience
100 hours of work total
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Environmental sustainability Lead generation Sales strategy
Skills
sales process customer engagement scheduling led lamps communication lead generation sales development smart lighting willingness to learn consultative selling
Details

 About the Project:

LumeSmart Inc. is a woman-owned Canadian cleantech company, operating since 2013. We specialize in high-efficiency LED lighting solutions for commercial, residential, and institutional clients across Ontario and beyond.

Our mission is to reduce energy costs and carbon footprints through smart lighting upgrades — backed by programs like Save on Energy, where we help clients apply for incentives that reduce upfront costs.

This project is ideal for business students interested in real-world sales, outreach, and customer engagement. You will support our goal of identifying new sales leads and connecting with decision-makers in offices, retail, warehouses, condos, and residential sectors.


Project Objectives:

  • Identify potential clients (businesses, property managers, or homeowners) who would benefit from LED upgrades.
  • Create an organized lead list with contact details and basic qualification notes.
  • Support initial outreach via phone, email, or LinkedIn (with templates provided).
  • Participate in or help schedule introductory calls with interested leads.
  • Reflect on the sales process and provide ideas for improving outreach efficiency.


Deliverables

Ideal Learner Profile:

  • Students in business, entrepreneurship, professional sales, or sustainability programs.
  • Interested in B2B or consultative sales.
  • Strong communication and confidence in reaching out to new contacts.
  • Self-driven and eager to learn from direct engagement.
  • No advanced sales experience required — we’ll train and guide you.


Deliverables:

  • A spreadsheet of qualified leads in Ontario’s commercial/residential lighting market.
  • Outreach summary: who was contacted, how, and what the result was.
  • Draft call/email scripts and feedback on what worked or didn’t.
  • Participation in 3–5 outreach calls or meetings (or support in scheduling them).
  • Final report with reflections, insights, and suggestions for next steps.


Support Provided:

  • Product specs, incentive documents, and lead examples.
  • Templates for email and phone outreach.
  • Direct mentorship from Shohreh Sabaghpour, Founder & CEO.
  • Opportunity to shadow or participate in live sales meetings (optional, if schedule allows).


Why Join This Project?

  • Hands-on sales experience with a real, growing cleantech company.
  • Learn how to communicate energy solutions to real customers.
  • Build confidence in B2B outreach, follow-ups, and lead generation.
  • Get mentored directly by a founder and develop job-ready skills in a supportive setting.


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Affordable and clean energy

About the company

Company
https://lumesmart.com/
Richmond Hill, Ontario, Canada
0 - 1 employees
Agriculture, Energy, Environment, Manufacturing, Clean technology
Representation
Cooperatively-Owned Employee-Owned Minority-Owned Sustainable/green Women-Owned

LumeSmart Inc. is a proudly woman-owned Canadian cleantech company with over 10 years of experience delivering smart, energy-efficient LED lighting solutions. We work with businesses, municipalities, and agricultural partners to reduce energy consumption, cut costs, and create more sustainable spaces — all while supporting Canada’s transition to a low-carbon future.

Our products are proudly listed in the Ontario Made program, and we help clients access government incentives through programs like Save on Energy, making green upgrades more affordable and impactful.

We’re also driving innovation in AgTech, partnering with Niagara College and the Greenhouse Technology Network to explore how lighting can improve crop production in greenhouses and indoor farms.

Beyond our products, we’re community-driven. As the founder of the LumeSmart Earth Day Conference, we’ve spent the last decade building platforms that bring together diverse voices across cleantech, education, and innovation.

On Riipen, we’re excited to mentor and collaborate with students who want hands-on experience in sustainability, marketing, tech innovation, product research, event coordination, and business strategy. If you're passionate about creating real change — we’d love to work with you.