Social Media Strategy for L Global
Project scope
Categories
Branding & style guides Digital marketing Public relations Community engagement Social media marketingSkills
target market target audience communication marketing social media strategy social media marketing auditingWe are looking for students to help us develop a social media marketing strategy to grow and engage our target market, and help with our international strategy in reaching relevant connections for these particular niches:
- Entertainment
- Technology
- Fashion
- Education
- Government
- Film
- Consumer Products
- Professional Services
- Non-Profits
- Hospitality
We’d like to know how we can maximize different channels and what will work best for us.
Here are some areas that we need help with:
- Conducting an audit of our current social media presence.
- Developing strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
- Conducting an assessment of the effectiveness of our current communication channel(s).
- Creating a social media or new media campaign to complement existing marketing communications.
- Identifying best practices to reach a new target audience.
About the company
L Global is an award-winning consultancy led by Chief Strategist/CEO, LaVerne Daley; headquartered in South Florida and operating with a select network of strategic partners, clients, support associates, and expert consultants, worldwide. We are a social enterprise helping small business leaders, emerging nations, corporate innovators, expansion strategists, government analysts, community developers, and creative trailblazers develop & implement innovative growth strategies to meet multi-layered personal performance and business expansion goals. We are a for-profit company that donates a percentage of revenues to 4 areas of social good:
1.Leadership & Entrepreneurship for women
2. Arts & Culture Access for ALL
3. Sustainability
4. Education
“Your Life, No Borders” embodies our core belief that life without limits is A RIGHT for all people. This drives our goals, reflects our values and shapes our mission.