We would like students to help us with creating a branding style guide that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We are building a web-based financial solutions app to help women who are underserved build their financial community, establish and meet their savings and investment goals so that they can speak with confidence and clarity when they are linked to a financial professional

If you are passionate about financial inclusion and are ready to tackle this challenge with us, then we'd love to hear from you.

To accomplish this, we expect the student(s) will help. us:

• update a logo/wordmark with usage guidelines
• colour guidelines
• typeface guidelines
• digital guidelines and examples (eg. social media post, website landing page)
• print and physical guidelines and examples (eg. letterhead, business cards, posters)

Students will work closely with the primary project manager (Zainab Williams ) who will:

• Answer periodic emails or phone calls over the duration of the project to address students' questions.
• Be available for a quick phone or zoom call with the instructor to confirm scope is an appropriate fit for the course.
• Provide feedback at mid-point of project to student groups, and attend a final presentation meeting/critique
• Create and present a design brief for students that outlines mission/vision statement, information about our target audience, values, and any existing brand style guidelines and a sense of what you would like to change about them.