Digital Marketing Strategy for Emotional Help & Personal Development
Project scope
Categories
Market research Marketing strategy Humanities Social sciencesSkills
stress management target market enthusiasm digital marketing social media optometryHi, My name is Darren Davis. I live in Adelaide, Australia and I have been an Emotional Therapist and Personal Development Coach since 2006. I have a passion for helping people grow and achieve in life at little or no cost. I was out of this business for approximately 5 years on and off due to other commitments but now want to take it to the next level ONLINE, because I have made the course better. My 2 main emotional therapy/ personal development courses consist of a DIY model and an assisted program that is accompanied with a guide/therapist. The benefits of both of them are: 3 sessions only, automatic subconscious reframing, fight and flight rebalancing, stress relief, and very importantly we ask our clients NOT to talk about their concerns or dig up the past as it is not necessary and it does more harm than good. In a nutshell, it simply changes the way a person feels - It fixes feelings. I look forward to working with some fresh pairs of eyes and people who are as enthusiastic as me about helping others create a better life for themselves by permanently resolving emotional concerns and bringing out the best in themselves so they can live a happy life they were born to. Thanks in advance, kind regards, Darren.
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- What is your appraisal of our website / is it clear?
- There is a stigma around emotional problems and getting people to ask for help. How can we get around this in the most comfortable way for our clients?
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- How do we get this in front of our target market?
I've had a marriage break up, child custody battles, I'm a survivor of 30 years of depression, I've been a leader in the mining industry for 25 years, I'm an emotional therapist and personal coach.
I can offer free advice on life skills, emotional well being and personal growth if required.
Happy to do that.
About the company
Global Heroes is a group of services that are delivered from a group of Go-Givers who simply share their experience, skills and resources to help others achieve in life at little or no cost with our valued services. We also like acknowledging our heroes around the world and encourage the hero within for thosse who want to achieve more. We help people gain stress relief and permanently resolve emotional problems in a 3 session online method whilst asking them not to talk about their problems or dragging up the past. We also give hands on help and guide people by helping them see that they really can achieve whatever they want from life and also help people to find purpose.