Social Media Media and Promotional Tools Development Promoting VCO's Nov 2024 Relaunch of the Fusion Opera "The Prop Master's Dream"
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada.
To be specific, we wish to create an advertising campaign to promote the relaunch of the 2022 fusion opera - to be presented, November 2024.
We wish to continue developing the preliminary media content has been created to date using social media tools, be it in print or in the digital format. As the opera will be presented we would like to see a campaign calendar that cover the period leading up to the November Opera relaunch.
This will involve several different steps for the students, including:
- Familiarizing themselves with VCO's mission, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Creating social media content and graphic design
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of promotion of VCO and the opera relaunch
- Social media content ready to use in social media channels and strategies
- Creation of different types of campaign content
- Identification of metrics to monitor the campaign’s success
- Further development of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- What is the main goal for this project?
-
We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada.
To be specific, we wish to create an advertising campaign to promote the relaunch of the 2022 fusion opera - to be presented, November 2024.
We wish to continue developing the preliminary media content has been created to date using social media tools, be it in print or in the digital format. As the opera will be presented we would like to see a campaign calendar that cover the period leading up to the November Opera relaunch.
This will involve several different steps for the students, including:
- Familiarizing themselves with VCO's mission, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Creating social media content and graphic design
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of promotion of VCO and the opera relaunch
- Social media content ready to use in social media channels and strategies
- Creation of different types of campaign content
- Identification of metrics to monitor the campaign’s success
- Further development of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
About the company
- https://vancanopera.com
- 0 - 1 employees
- Arts, Entertainment, Non-profit, philanthropic & civil society
VCO's mission and mandate to to promote and preserve the art of Cantonese Opera in Canada. VCO as a Canadian Arts organization is rooted in our local community yet maintains ties to opera in China and throughout North America. Our core values focus on artistic integrity and innovation, intercultural and intergenerational participation and viewership, while giving back to our communities. We believe these values are not only critical to the survival of Cantonese opera in Canada's vibrant and evolving society, they also are intrinsic to a healthy and resilient creative community. Founded in 2000, VCO has participated in major festivals that follow the Lunar calendar together with other performances not just in theatres, but other venues such as libraries, community centres, museums and parks thus providing a wide range of access. Throughout the Covid restriction periods, with the hard work of dedicated volunteers, VCO was able to pivot to providing online access of recorded virtual shows. Our desire to reach greater and diverse audiences with relevant themes has inspired 2 original fusion works, namely The Prop Masters Dream and The Awakening, which we look forward to presenting in 2024 and 2025.
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