Market Validation Study

Closed
Main contact
Positive Energy
Montreal, Quebec, Canada
CEO- Founder
3
Project
Academic experience or paid work
80 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Chemical engineering Electrical engineering Market research Product or service launch Marketing analytics
Skills
target market marketing strategies marketing market research sales
Details

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

To accomplish this, you could focus on providing:

  • A complete analysis of our current EV offerings, our target market, and the positioning of our brand.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
  • Executing further market research into clean energy solutions to develop a comprehensive report of our target market.

We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.


Deliverables
No deliverables exist for this project.
Mentorship

Work closely with the founder of the company, who has 23 years experience in engineering and entrepreneurship experience.

About the company

Company
Montreal, Quebec, Canada
2 - 10 employees
Environment, Energy, Construction, engineering & trades

Our contribution is focused on climate change and emissions of GHG.

At Positive Energy we will develop the enabler for accelerating the adoption of renewable energies in order to replace fossil fuel and have a zero emissions society.

Our value proposition is designing solutions with battery energy storage systems that use EV batteries at the end of their mobility useful lives.