We aim to collaborate with students to enhance our digital marketing efforts and elevate Local Wellness Clinic's online presence. The focus will be on creating, reviewing, and deploying high-quality content to increase brand awareness, engage our target audience, and drive website traffic.

This project will involve the following steps for participating students:

1. Understand Our Brand and Audience:

• Research and familiarize yourself with Local Wellness Clinic’s target market, products, and services, including massage therapy, acupuncture, and wellness offerings.

1. Content Review and Development:

• Review and optimize existing marketing materials, including social media posts, email campaigns, brochures, and other promotional content.
• Develop new content using our website, blogs, and service descriptions as a foundation.

1. Social Media and Digital Marketing Execution:

• Schedule and deploy content according to a pre-defined social media calendar.
• Create a variety of content, including videos and static posts, tailored to each platform.
• Platforms to choose from:
• Facebook
• Instagram
• TikTok
• Blog writing
• Website updates (e.g., news, events, service highlights)

1. Tool Proficiency:

• Utilize Canva to design visually appealing and on-brand content that aligns with Local Wellness Clinic’s style and goals.

By the end of this project, students will gain practical experience in content creation, social media management, and digital marketing, contributing to the growth and success of Local Wellness Clinic.

1. Core Skills:

• A clear understanding of Local Wellness Clinic's target market, products, and services.
• The ability to deploy marketing content effectively across selected platforms.

1. Deliverables:

• Completed and approved marketing materials.
• Content published or prepared for publishing on our website, social media platforms, or other digital channels.

1. Bonus Opportunities (Optional):

• Recommending SEO strategies to enhance website visibility and search engine rankings.

1. Final Deliverables:

• A portfolio of marketing materials created during the project (e.g., posts, videos, email templates).
• Updates or improvements to our website and/or social media platforms reflecting the newly developed content.
• This hands-on experience will help students build their skills in digital marketing, content creation, and brand strategy while contributing to the growth of Local Wellness Clinic.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.