PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

EngKidz is looking to develop marketing material to increase sign-ups for our STEM programs. We are looking for students who can create effective marketing campaigns on various platforms. EngKidz provides innovative hands-on virtual and in-person STEM programs for elementary school age kids, and we need to reach parents, teachers and recreations centers etc. Students would enjoy the wide range of platforms they will get exposure to while developing marketing material and strategies for an exciting business concept.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Create digital marketing materials for blog, social media, and website
• Create print marketing materials (Flyers and/ or Infographics)
• Target Parents, Teachers, Institutions (recreation centers and schools).
• Use Canva, Camtasia and other platforms

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Project team will comprise of 2 students working 70 hours for 7 weeks.
• Students will need to work in a team, perform research, and develop the right marketing material for the target audience.
• Core skills: Teamwork, Innovation, Communication

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

Students will be provided product training and training in software that EngKidz uses. Weekly meetings will be held to address concerns, questions, and to asses weekly objectives.