We are looking for students to help us develop a Digital Marketing Plan for one of our projects, Miami Web Fest 2022.

About The Project

Miami Web Fest is the film festival for web series that started in 2014. The 2022 edition will take place Sep 29 – Oct 2 at the Newport Beachside Hotel & Resort, offering both in-person local events and online experiences for worldwide audiences. The event is designed to create a work-play environment, attracting Miami’s vast and multicultural community of arts enthusiasts. For attendees, Miami Web Fest is a “window into the future” of new media, allowing the general public to see independently produced shows before they are discovered by big television networks and media entities such as Netflix and others.

Here are some areas that we need help with:

• Conducting an assessment of the effectiveness of our current communication channel(s).
• Identifying best practices within our current market segment to achieve a larger market share.
• Developing strategies for increasing engagement on our various public accounts, blogs, or other marketing assets.
• Developing a 6-month roll out plan.
• Recommending changes to advertising and PR materials for improved consistency across our organization’s existing marketing campaign.
• A qualitative and quantitative research summary.

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