Sonical.ly - Marketing/Growth Team

Open
Sonical.ly
Vancouver, British Columbia, Canada
Elmo Chong
CEO
(13)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Marketing strategy Media
Skills
effective communication empathy planning aaa video games brand awareness marketing key performance indicators (kpis) product design social media strategy time management
Project scope
What is the main goal for this project?

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Sonical.ly is an early stage gaming and education tech startup whose mandate is to make music creation easily accessible to everyone. The company was founded by Juno Award winning K-pop music producer/product designer/educator Elmo Chong and K-pop songwriter/developer/designer Andrew Choi, who are spearheading an exciting new phase of iterative growth towards product market fit.

To elevate successful outcomes, Sonical.ly has enlisted an elite board of advisors that are accomplished experts in AAA gaming and Venture Investing. These advisors include:

  1. Charles Huang: Music game legend and founder of the Guitar Hero franchise.
  2. Jungwon Hahn: Former Managing Director of Blizzard Entertainment.
  3. John Kim: Silicon Valley Venture Capitalist for Amasia .

The ideal candidate will have a love for music/games, possess a diverse marketing & growth skillsets and have a natural empathy to help solve real pain points for potential users. This person is patient, has excellent time-management skills, and practices an effective communication style.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Digital Marketing
  • Strategic Growth

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Support the execution of performance marketing campaigns
  • Drive optimization and success of project growth
  • Work with leaders to drive project growth and knowledge sharing
  • Manage the day-to-day aspect of all email marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows.
  • SEO/SEM/Social Media Strategy Planning & Implementation
  • Tracking KPIs and producing useful reports for management and clients
  • Talking to Users to gather feedback and discover pain points.
  • Content Marketing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Sonical.ly Brand Awareness Campaign
  • Social Media & Community Member Growth
How will you support learners in completing the project?

Progress and Mentorship team meetings twice a week.

About the company

We make games and content that educate music creators.