Primary Goal: Improve the design, layout, and usability of Fertilead’s website to effectively reflect our brand and communicate our mission to clinics and users, ultimately building trust and supporting clinical outreach.

Target Audience: Fertility clinic professionals, potential clinical partners, and couples exploring fertility treatment options.

Intended Outcomes: Improve user engagement, enhance clarity and navigation, and ensure accessibility and responsiveness across devices.

Key Tasks and Deliverables:

Initial Heuristic Evaluation & Competitive Benchmarking:

• Conduct heuristic review and light competitive analysis.

User Research:

• Design and conduct a user survey or interviews to identify core user needs.

Wireframing (Multiple Fidelities):

• Create low, mid, and high-fidelity wireframes reflecting branding.

Prototyping:

• Build an interactive prototype that reflects key user flows.

Usability Testing:

• Conduct usability tests and recommend improvements based on feedback.

Content Formatting and Integration:

• Format and structure blog posts using SEO best practices.

Final Presentation and Handoff:

• Deliver a final project report or slide deck summarizing all findings and designs.

Required Skills or Knowledge:

• Familiarity with Figma or similar tools.
• Basic knowledge of SEO best practices.
• Understanding of responsive design principles.
• Light experience with website builders (e.g., WordPress, Webflow) is a bonus.
• Understanding of usability heuristics.
• Strong communication and documentation skills.