As a small private Christian School, our primary goal is creating a Christ-centered educational environment that promotes academic, spiritual, and personal growth of our students. We offer full range of pre-K-12 classes. We would like to gather information on our target market, main competitors, assessment of your current marketing strategy as well we suggestions for improvement.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Create a report on primary and secondary findings of industry trends.
• Presented all findings to the JCA project contact.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.