The main goal of the SEO campaign for Beyond Sports is to increase the visibility and ranking of their website in search engine results pages for relevant keywords, which will drive more organic traffic to their website and ultimately lead to increased conversions and revenue. The project aims to improve Beyond Sports' online presence and reach a wider audience through effective SEO strategies.

1. Keyword Research: This involves identifying the relevant and high-traffic keywords that the target audience is using to search for Beyond Sports on search engines.
2. On-Page Optimization: This involves optimizing the website's content, metadata, images, and internal links for the identified keywords to make it more search engine friendly.
3. Off-Page Optimization: This involves building backlinks from high-quality and relevant websites to improve the website's authority and increase its ranking in search engine results pages.
4. Content Creation: This involves creating high-quality and relevant content that targets the identified keywords and provides value to the target audience. This can include blog posts, videos, infographics, and other types of content.
5. Local SEO: If Beyond Sports has a physical location, students may also need to perform local SEO tasks, such as optimizing the website and Google My Business profile for local keywords and building local citations.

Students will work closely with Dr. Sean Fletch, who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.