Humain360, a company focused on providing innovative human-centered solutions, is seeking a fresh digital marketing strategy to enhance its online presence and engagement. The goal of this project is to develop a comprehensive digital marketing plan that aligns with Humain360's brand values and objectives. The project will involve analyzing current market trends, identifying target audiences, and proposing effective digital marketing channels and tactics. Learners will apply their knowledge of digital marketing principles, consumer behavior, and analytics to create a strategy that increases brand awareness and drives customer engagement. The project will focus on creating a cohesive plan that can be implemented within a reasonable budget and time frame.

Key tasks include:

- Conducting a SWOT analysis of Humain360's current digital marketing efforts.

- Identifying key performance indicators (KPIs) to measure the success of the proposed strategy.

- Recommending digital marketing channels such as social media, email marketing, and content marketing.

- Developing a content calendar and campaign ideas tailored to Humain360's target audience.

The deliverables for this project will include a detailed digital marketing strategy document and a presentation summarizing the key findings and recommendations. The strategy document will outline the proposed marketing channels, tactics, and KPIs, along with a timeline for implementation. Additionally, learners will provide a content calendar and sample campaign ideas to demonstrate how the strategy can be executed effectively. The presentation will allow learners to communicate their strategy to stakeholders, showcasing their ability to translate classroom knowledge into practical solutions.