Strategic Marketing Plan
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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With increasing distribution costs (fees for grocery store shelf space and increasing margins for distributors) Holy Crap is keen to explore increasing their website channel. A Strategic Marketing Plan will help Holy Crap evaluate the opportunities and feasibility of increasing online sales by 200% over the next 12 - 18 months.
Phase 1 Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit a detailed 10-page report outlining your strategic marketing plan, including samples of marketing materials that you can implement immediately.
- What is the main goal for this project?
-
With increasing distribution costs (fees for grocery store shelf space and increasing margins for distributors) Holy Crap is keen to explore increasing their website channel. A Strategic Marketing Plan will help Holy Crap evaluate the opportunities and feasibility of increasing online sales by 200% over the next 12 - 18 months.
Phase 1 Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit a detailed 10-page report outlining your strategic marketing plan, including samples of marketing materials that you can implement immediately.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
Corin Mullins invented Holy Crap when she couldnt find an allergy-free cereal in the grocery store. Many healthy cereals taste like cardboard and contain allergens. Holy Crap is incredibly delicious.
WHEN THE COMPANY WAS JUST STARTING OUT ONE OF THEIR VERY FIRST CUSTOMERS SAID, "HOLY CRAP... THIS IS AMAZING!" THAT'S WHERE THE NAME "HOLY CRAP" COMES FROM.