Project: Human City is seeking a comprehensive digital marketing plan for its innovative mobile and web application, Co-Quest, a decentralized community-building platform. The goal is to enhance user engagement and expand the app's reach within target demographics. Learners will apply their knowledge of digital marketing principles to develop a strategic plan that leverages social media, content marketing, and SEO to increase visibility and user acquisition. The project will involve analyzing current market trends, identifying key performance indicators, and proposing actionable strategies to effectively position Co-Quest in the competitive app market. The project aims to bridge theoretical knowledge with practical application, providing learners with a real-world scenario to hone their skills.

The project deliverables will include a detailed digital marketing plan document outlining strategies for social media engagement, content creation, and search engine optimization. Additionally, learners will present a SWOT analysis of the current market landscape and propose a timeline for implementation. The final deliverable will be a presentation summarizing the key aspects of the marketing plan and expected outcomes.