TEAM Finance & Real Estate Group Inc. seeks to enhance its brand identity and establish a strong online presence. The project involves formalizing a cohesive branding campaign that aligns with the company's values and objectives. Students will apply their marketing knowledge to develop a comprehensive strategy that includes content creation and digital marketing initiatives. The goal is to create a consistent brand message that resonates with the target audience and differentiates TEAM Finance & Real Estate Group Inc. from competitors. The project will require students to conduct market research, analyze current branding efforts, and propose innovative solutions to strengthen the brand's impact. By the end of the project, students will have gained practical experience in branding and digital marketing, applying theoretical concepts learned in the classroom to a real-world scenario.

- A detailed branding campaign strategy document outlining the proposed brand message, target audience, and marketing channels.

- A set of marketing materials, including social media posts, blog content, and promotional graphics, that reflect the new brand identity.

- A report summarizing the market research findings and the rationale behind the proposed branding strategy.

- A presentation to TEAM Finance & Real Estate Group Inc. showcasing the branding campaign and its potential impact on the company's online presence.