Before we begin paid promotional campaigns, we want to refine our logo and website to reflect our standards and guest expectations. This will also include updating key visual brand components.

To accomplish this, we believe you could focus on:

• Conducting organizational and industry research.
• Conducting client surveys and interview.
• design and build a new fully-functioning website with booking engine.
• Develop new logo variations.
• Produce example brand materials including business cards, email signatures, and guest folio templates.

We want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer.

Our founder and CEO is an educator himself and is keen to provide clear learning goals and outcomes, with mentorship for students.