Silver Linings for Seniors, Inc. is a group that operates throughout the state of North Carolina. With licensed therapists that are carefully selected and compassionate, our team is dedicated to helping clients find realistic solutions to their problems or concerns. "At Silver Linings, we welcome you as you are. Whether you’re feeling stressed out and overwhelmed or struggling with a work or life transition – we are here to help you through those challenging times. Your happiness is important to us.

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. We need to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

• An analysis of our competitive landscape to identify top competitors in our space.
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space).
• Developing a plan to accurately define our organization's brand.
• Helping us define the core proposition of our brand.
• Determining how our brand is perceived by different market segments.
• Understanding the opportunities and threats currently facing our brand.
• Assessing where and how to improve our brand presence.
• Strategizing how to differentiate your brand from competition.

*NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.