Developing a Product Management Strategy

Open Opened on August 12, 2025
Main contact
WorldMiniMusic
Toronto, Ontario, Canada
Mike Merkur
Toy Inventor
Project
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Law and policy
Skills
business objectives music industry licensing intellectual property portfolios strategic planning market analysis patent licensing business strategies international finance industry standards
Details
  • The company specializing in song lyric encoding technologies
  • Holds 2 patents and is starting to develop prototypes
  • A goal of maximizing the value of their intellectual property portfolio while ensuring compliance with industry standards
  • The project involves analyzing existing patents, identifying potential licensing opportunities, and recommending strategies to enhance revenue through licensing agreements
  • Learners will explore business strategy and do market analysis to better understand a good way to launch the project
  • The project will focus on understanding the competitive landscape, assessing the potential for cross-licensing, and exploring partnerships with other companies in the music industry.
  • By the end of the project, learners will have developed a strategic plan that aligns with the business objectives and supports its growth in the global market
Deliverables
  • Detailed report outlining the business strategy,
  • A SWOT analysis of WorldMiniMusic's various prototypes
  • Additionally, learners will provide a list of potential licensing partners and a draft of a licensing agreement template.
  • The final presentation will summarize key findings and strategic recommendations, ensuring that WorldMiniMusic can effectively leverage its patents for competitive advantage.
Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Technology

encoding song lyrics as colors and shape patterns to teach coding to kids