Our company has been serving customers for years and has undertaken incubating a saas based fintech to add to our benefits repertoire. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.

We would like to collaborate with students to conduct a competitive analysis of our business.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company, products, and target market.
• Identifying current and potential future competitors.
• Creating a matrix identifying features that are similar and different between companies.
• Summarizing our competitive advantages and disadvantages relative to the competition identified.

Bonus steps in the process would also include:

• Recommending how our company can differentiate itself through products / services and messaging.

By the end of the project, students should demonstrate:

• Familiarity with our company, products, and target market
• Identification of competitors
• Creation of a matrix with competitor features- SWOT Analysis
• Summarization of our company’s advantages and disadvantages

Bonus steps would include:

• Recommending ways to differentiate our company from competitors

Final deliverables should include

• A final report, inclusive of a SWOT Analysis and any other collateral the team deems as valuable.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and target market
• Our known competitors
• Input on choices, problems or anything else the students might encounter.
• Demo of our beta saas product