LevelUP: Digital Marketing / PR / Content Creation (1/3)
Project scope
Categories
Communications Operations Public relations Market expansion Social media marketingSkills
content marketing brand awareness blog posts media relations content creation media pitch public relations campaigns digital marketing public relations writing** Only available for students that are a part of the LevelUP program.
As a part of our brand awareness initiative, we’re looking for a student to provide assistance in the execution of our 3 phase PR / content marketing campaign / project. This phase is focused on creating a press tour plan.
FINAL DELIVERABLES:
- Completed press tour plan (up to 3 pages)
- Completed at least 8 blog articles based on the transcript / outline
- Submitted at least 24 pitches (that's roughly 3 a week) using pitch templates, pitch query websites etc
TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED:
- A great eye for trends (pop culture, workplaces etc)
- An ability to learn quickly
- Strongly preferred if you have a previous experience or training with media relations / PR
- Strong interest in media relations / PR
- Great writing skills
POSSIBLE PROJECT ACTIVITIES INCLUDE:
- Research and pitch the possible media outlets, conferences, awards that align with the company’s public relations goals
- Assist in the creation of new PR campaigns and strategies (in this case, it'll be in a form of a "press tour")
- Maintaining and updating our media clippings database and our media pitch tracker
- Assist in logistics/preparation of press tour events
- Assist in the creation of blog post outlines and blog posts based on the editorial guidelines
- Brainstorming content ideas and headlines as a part of the editorial efforts
- Creating a distribution schedule for the blog posts
OTHER DUTIES THAT THE STUDENT MAY COMPLETE:
- Follow-up with media outlets as needed
- Assist with preparation of media interviews
Slack messenger
1:1 check-in's (weekly basis, about an hour long)
Working in virtual HQ together in case there are ad-hoc questions, on-the-spot brainstorming / tutorials etc
Training sessions (as needed)
Optional development workshops
About the company
Imagine a sports league. Each team has its own unique style, brand, and way of doing things. But the league (the holding company) is in charge of organizing everything and making sure the teams have what they need to succeed—whether it’s resources, promotion, setting the rules, or scheduling. That's the model we operate under at CCIA Solutions Inc.
At CCIA Solutions Inc, we follow a holding company model, where we incubate, advise, and consult for various hyper-growth startup brands across various industries including management consulting, entertainment, software development. etc. Much like a sports league managing various teams, we do the same with our brands.
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