Social Media Marketing Campaign

FocalPoint Business Coaching of Lincolnshire, IL
Lincolnshire, Illinois, United States
Preferred learners
  • United States
  • Academic experience
Marketing Digital marketing Social media marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s services, social media campaign goals and target market.
  • Identifying social media channels and strategies suitable for our company.
  • Planning types of campaign content to create for each channel.
  • Identifying metrics to monitor throughout the campaign.
  • Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

  • Recommending social media management tools to schedule our content.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Identification of suitable social media channels and strategies
  • Identification of types of campaign content to create
  • Identification of metrics to monitor the campaign’s success
  • Creation of a social media content calendar to organize the campaign

Bonus steps would include:

  • Recommending social media management tools

Final deliverables should include

  • A final report with a social media content calendar.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and social media marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Social media marketing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

Business and Leadership Coaching for Business Owners and Executives: