Brand Voice
Preferred learners
- United States
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Input on choices, problems or anything else the students might encounter.
About the company
- https://vetseasytrash.com
- 11 - 50 employees
- Business services
Through the experience of my decade (and still going) career as an Army Officer, I’ve learned a lot. From a deployment in Afghanistan, to teaching at West Point, to managing the operations of large organizations, I’ve learned this: The key to everything is simplicity.
Veterans Easy Trash Service brings this philosophy to you. If you’ve ever tried taking junk to the landfill, renting a dumpster, or tackling out of control trash, you’ve learned it’s anything but simple.
Find out how simple we can make it for you. Simplicity, guaranteed.