Awareness Campaign Plan
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic.
We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.
This will involve several different steps for the students, including:
- Familiarizing themselves with the social cause, our mission and goals.
- Identifying groups that the campaign will target.
- Identifying ideal outcomes and key performance indicators (KPIs).
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
Bonus steps in the process would also include:
- Assisting in the development of leaflets, posters, videos, and / or brochures.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the social cause, our mission and goals
- Identification of target groups
- Identification of ideal outcomes and KPIs
- Identification of sponsors and partners
- Creation of a marketing plan
Bonus steps would include:
- Designing promotional materials for our campaign
Final deliverables should include
- A final report.
- Posters to go with the campaign
- A 10-minute presentation to the board.
- What is the main goal for this project?
-
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic.
We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.
This will involve several different steps for the students, including:
- Familiarizing themselves with the social cause, our mission and goals.
- Identifying groups that the campaign will target.
- Identifying ideal outcomes and key performance indicators (KPIs).
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
Bonus steps in the process would also include:
- Assisting in the development of leaflets, posters, videos, and / or brochures.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the social cause, our mission and goals
- Identification of target groups
- Identification of ideal outcomes and KPIs
- Identification of sponsors and partners
- Creation of a marketing plan
Bonus steps would include:
- Designing promotional materials for our campaign
Final deliverables should include
- A final report.
- Posters to go with the campaign
- A 10-minute presentation to the board.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our organization’s mission and goals
- Our awareness campaigns
- Input on choices, problems or anything else the students might encounter.
About the company
- https://youthinpolitics.net/
- 2 - 10 employees
- Government, Non-profit, philanthropic & civil society, Media & production
Youth In Politics is a registered non-for-profit student organization, with the goal of informing youth about politics and current events through journalism, podcasts, and interviews with political figures. Our roster of guests includes; Mary Simons, Kim Campbell, Andrea Horwath, Erin O’Toole, Amarjeet Sohi, etc. Youth In Politics started as a way to encourage youth to be involved in politics and find social gratification from being involved. Our end goal is to play an important role in increasing youth votership every election. We have writers and members from all over the world, with most based in Canada. Our organization has been profiled by CBC News, CP24, etc. Youth In Politics has also been recognized by the UN world food program, for our efforts when it came to covering the Yemen crisis.
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