User-Generated Content Campaign Plan for 501(c)3 nonprofit
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branding & identity social and digital marketing strategy data analysis and decision-makingBy mimicking successful campaigns like the ALS bucket challenge and the #BufferCommunity campaign, we hope to leverage social media in an effective and ultra-low-cost campaign, based on user-generated content.
To accomplish this, we believe you could focus on:
- Evaluating recent successful user-generated campaigns, preferably in our industry.
- Selecting a primary social media channel for our campaign.
- Developing a campaign plan including theme, hashtag, and messaging.
- Creating a content calendar and example content for the duration of the campaign.
Through this campaign, we hope to increase online engagement and brand awareness and drive sales of our new product.
About the company
The Foundation for the Healing Arts is a non profit organization established since 1985 by Gloria M. Jackson in the San Francisco Bay Area. The Foundations key aim is "to empower clients with information on healthcare options to enable them to participate more fully in their own healing." Their whole strategy they want implemented through their clients is “improving the quality of our lives” as well as “to cleanse, balance, and reset bodily functions”. Through their healing hands foundation as well as external services such as sustainable wealth and Qi Scan the “approach is to offer individuals customized nutritional products and services to begin the process of achieving wellness”. Overall the foundation's holistic approach is essentially to assist their clients medically with natural healing remedies. Through ongoing research and evaluation measures clients have agreed to participate through ongoing research and effectiveness of herbal supplements conducted throughout the foundation.
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