SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Copy writing Social media marketingSkills
digital marketing keyword research social media strategy social media content search engine optimization social media marketing scriptingOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as mail chimp
- Developing an "opt in" option for website along with a strategy and script writing
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Daily touch point meetings when required
Review of work as needed
Brainstorming opportunities
About the company
With 25 years experience in customer service training, leadership development, and team building, Laurie Flasko is a certified trainer, speaker and executive coach. She works with organizations who want to “WOW” their customers, build high performing teams and leaders and create kind cultures where people love to work.
• Custom training design
• Training Needs Analysis
• Facilitation delivered on-line, virtually and in-person
• Experiential Team Building
• Team Development
• Leadership training
• Leadership Coaching
• Keynote speaking
• Kindness Advantage and 1000 Acts of kindness
Laurie has worked with a variety of small businesses and Fortune 500 companies. She devotes the same amount of care to bringing each organization to the next competitive level, regardless of size or operation. Her customers have ranked #2 employer in Canada by Globe and Mail, her two customer service programs have been recognized by the Ontario Chamber of Commerce.