Marketing Event - Amazing Race for Kids

Closed
Amazing Race Bruce Grey (For KIds)
Owen Sound, Ontario, Canada
Cindy Wheeler
VP Board of Director
(7)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Marketing strategy Media
Skills
marketing strategies social media newsletters graphic design virtual event marketing content creation page layout communication strategies marketing mix
Project scope
What is the main goal for this project?

Positions available: Students can take part in a virtual internship opportunity for 2 teams of 3-4 students.

Marketing/Social Media

Please become familiar with Owen Sound Shriners, Camp Presquile, Big Brothers Big Sisters Grey Bruce & Rotary Home.

Please review our Website (new) to update the content, graphic design, page layout, and user interface with our target market.

Assist with a social media (re)launch (YouTube, Twitter, LinkedIn, and Facebook) to promote the Rotary Home.

Assist and contribute to writing compelling stories, articles, email newsletters, and other content pieces to reach our target donors, families & potential employees

Work with Promotions Coordinator to set up appropriate data tracking, evaluation, and reporting metrics.

Ultimately, you will be working on content creation for Social Media platforms and development for our organization, including written videos, social media, and other collateral that we can use to improve our current awareness.

What tasks will learners need to complete to achieve the project goal?

Can you help us to plan a virtual event with us? Get us out onto the many platforms. We want you! We can take our existing event and help it grow. We need help with social media/marketing. We need you!!

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
How will you support learners in completing the project?

We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, phone, or email)

Primary Contact: Cindy Wheeler

Volunteer Coordinator

About the company

The Amazing Race Bruce Grey For Kids was created to raise much-needed dollars and awareness to assist kids in need in Bruce & Grey County.
Support the Rotary Club of Owen Sound & the Owen Sound Ramoca Club (Shriners).