The main goal of this project is to help our start-up:

1. to update its website, ensure content accuracy and visual appeal,
2. create effective funnels to grow email lists and drive lead generation and conversion,
3. develop engaging and creative social media content to enhance brand visibility and monitor and analyze marketing performance metrics to identify areas of improvement.

The tasks that learners need to complete to achieve the project goal include:

- Updating the company's website, ensuring content accuracy and visual appeal.

- Creating effective funnels to grow email lists and drive lead generation and conversion.

- Developing engaging and creative social media content to enhance brand visibility.

- Monitoring and analyzing marketing performance metrics to identify areas of improvement.

- Creating a report with recommendations for future improvements.

Students will connect directly with us for supervising tasks throughout the project. We will be able to provide:

·       Access to the website

·       Current business understanding

·       Any sort of business information needed to complete their tasks** 

·       Input on choices, problems, or anything else the students might encounter

·       Zoom meetings, email exchanges and online feedback on their tasks and

deliverables 

**Students will adhere to the business’ confidentiality and data protection policies by signing off an NDA.