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Market Research - Latino Community

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ArcPro Media Inc.
ArcPro Media Inc.
Oakville, Ontario, Canada
DG
Daniela Garcia Olavarria
Digital Marketing Project Manager
(33)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Data analysis Market research Competitive analysis
Skills
research data management market research customer relationship management
Project scope
What is the main goal for this project?

Objective: The main objective is to conduct thorough market research on the immigration industry in targeted major cities in Canada and the USA, based on current research priorities (For example: Toronto, New York, etc.).



Tasks: Students will identify and catalog potential partners from various sectors, such as:

  • Legal Services
  • Housing & Real Estate Agencies
  • Insurance Companies
  • Employment Agencies
  • Education Services
  • Etc.



Deliverables:

  • A detailed and organized list of potential partners in the targeted cities within the company’s CRM system.
  • A report with insights and recommendations for potential partnerships.



Outcome: This project will enhance the company's network and support future collaborations. It is perfect for students looking to make productive use of their spare time while gaining valuable research and data management skills.

What tasks will learners need to complete to achieve the project goal?

Identify Potential Partners:

  • Research various sectors relevant to the immigration industry.
  • Verify the credibility and relevance of these organizations to ensure they align with the company's objectives.



Data Collection:

  • Collect detailed information about each identified organization.
  • Input the collected data into the company’s CRM system in an organized and systematic manner.
  • Ensure all data entries are accurate and up-to-date.
  • Categorize the data to facilitate easy retrieval and use by the company’s team.



Insights and Recommendations:

  • Provide actionable insights and recommendations on which organizations to pursue for partnerships.
  • Highlight any potential challenges or considerations that the company should be aware of.
How will you support learners in completing the project?

We're Here to Support and Guide You Through Your Project!


  • Context and Guidance: We will provide the necessary context for your research, including background information on the immigration industry and key areas of focus.


  • Weekly Meetings: We will hold weekly meetings to discuss your progress, address any questions or concerns, and provide feedback and guidance.


  • Communication Channels: We will maintain various communication channels, such as email, instant messaging, and video calls, to ensure ongoing support and collaboration.


  • Mentorship: Experienced team members will be available to mentor you throughout the project, helping you develop your research and data management skills.
About the company

ArcPro Media Inc. is a boutique digital marketing agency that specializes in building functional websites and applications for businesses. Our background is in servicing the dental industry, however, we have grown through referrals with non-dental clients, consisting of small and medium-sized businesses from a variety of industries (healthcare, home renovations, technology, real estate, etc.). We aim to build websites with careful thought on user experiences, functionality, increased conversions, and a balance of beautiful design layouts and SEO-rich content to help drive site traffic into conversions.