Umsra Business Upscaling Project
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Project scope
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Financial modeling Sales strategySkills
customer engagement brand awareness financial planning business strategies marketing planningThe main goal for this project is to develop a business strategy to upscale Umsra By Arshiya. This will involve several different steps for the students, including:
- Analyzing Umsra's existing business model and customer base.
- Researching and developing strategies to increase customer engagement and loyalty.
- Developing a marketing plan to reach new customers and increase brand awareness.
- Creating a financial plan to support the business growth.
- Developing a plan to measure the success of the strategy.
By the end of the project, students should demonstrate:
- Understanding of Umsra's existing business model and customer base.
- Understanding of strategies to increase customer engagement and loyalty.
- Development of a marketing plan to reach new customers and increase brand awareness.
- Development of a financial plan to support the business growth.
- Development of a plan to measure the success of the strategy.
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About the company
Umsra by Arshiya is a brand where performing arts, and wellness come together. Our mission is to offer spiritual guidance through dance, fitness and life coaching services for an overall holistic lifestyle
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