Linton Coaching is preparing to launch its new coaching business and seeks to establish a strong online presence. The goal of this project is to create a comprehensive social media marketing campaign that effectively introduces Linton Coaching to its target audience. The campaign should leverage various social media platforms to increase brand awareness, engage potential clients, and drive traffic to the company's website. Learners will apply their knowledge of digital marketing strategies, content creation, and analytics to design a campaign that resonates with the target demographic. The project will involve researching the competitive landscape, identifying key messaging, and selecting appropriate platforms for maximum impact. The team will also develop a content calendar and propose strategies for measuring the campaign's success.

- A detailed social media marketing plan outlining the campaign strategy, target audience, and key messaging.

- A content calendar with proposed posts, including text, images, and any multimedia elements.

- A report on the competitive analysis and platform selection rationale.

- A set of metrics and methods for evaluating the campaign's effectiveness, including engagement and reach targets.