Virtual Intern: Go-to-Market Strategy Creation
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of positions available: 1
In order to better serve our clients, GSE has expanded our service offerings and is at a transformational stage of evolving into a renewable geothermal energy utility company. This means that GSE and our partners will design, build, own, operate and maintain geothermal heating and cooling systems in return for an annual contract fee from the end users. In order to better inform and organize our marketing approach for this new offering, we're looking for a student to help us create a go-to-market strategy template that we can adapt for this and future new offerings.
The two primary goals of this project are to:
- Develop a strategic roadmap which identifies various channels to communicate new product offering.
- Generate more leads – Multi-unit residential building developers looking to incorporate geothermal energy systems into their development projects -without incurring the expense of constructing the system for themselves.
Tasks for this project may include (but are not limited to):
- Competitor SWOT analysis;
- Analysis of product positioning;
- Market research to identify strategies implemented for similar offerings;
- Brainstorming to determine creative marketing strategies for this offering;
- Create Social Media communication and content development road map;
- Create email/online survey campaign; and
- Create timeline for customer touchpoints & communication.
- What is the main goal for this project?
-
Number of positions available: 1
In order to better serve our clients, GSE has expanded our service offerings and is at a transformational stage of evolving into a renewable geothermal energy utility company. This means that GSE and our partners will design, build, own, operate and maintain geothermal heating and cooling systems in return for an annual contract fee from the end users. In order to better inform and organize our marketing approach for this new offering, we're looking for a student to help us create a go-to-market strategy template that we can adapt for this and future new offerings.
The two primary goals of this project are to:
- Develop a strategic roadmap which identifies various channels to communicate new product offering.
- Generate more leads – Multi-unit residential building developers looking to incorporate geothermal energy systems into their development projects -without incurring the expense of constructing the system for themselves.
Tasks for this project may include (but are not limited to):
- Competitor SWOT analysis;
- Analysis of product positioning;
- Market research to identify strategies implemented for similar offerings;
- Brainstorming to determine creative marketing strategies for this offering;
- Create Social Media communication and content development road map;
- Create email/online survey campaign; and
- Create timeline for customer touchpoints & communication.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://geosourceenergy.com/
- 0 - 1 employees
- Energy, Construction, engineering & trades
Technical specialists in geothermal energy system design and construction, GeoSource Energy (GSE) is a design-build company that specializes in providing renewable heating and cooling to buildings through ground-source geothermal systems. GSE is the largest core competency geothermal solutions provider in Canada and operates out of Caledonia, Ontario. For over 17 years, GSE has successfully delivered in excess of 300 projects; our work has helped to offset approximately 80,000 tonnes of CO2 in the atmosphere. GSE provides geothermal drilling technologies and design services for condominiums, offices, commercial real estate, industrial/infrastructure developments, community housing, and educational facilities. As the premier geothermal specialist we pride ourselves on quality workmanship and superior client servicing, helping our partners achieve exceptional long-term operational cost savings while meeting their low carbon goals.