SEO and Social Media Strategy

Closed
Biotech Vendor Services, Inc.
San Diego, California, United States
President and CEO
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Market expansion Social media marketing
Skills
digital marketing keyword research marketing social media strategy social media content social media search engine optimization social media marketing
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Our company has an initiative called the Art of Women Thriving in STEM and we want to get more traction around social media and marketing to gain more clients and visibility.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

I can offer weekly supervision and mentorship to ensure the student is successful and is focused correctly on the project.

About the company

Company
San Diego, California, United States
Science, Technology

BVS holds scientific events nationwide for scientists to network with suppliers to learn about the latest products and services for their labs. In addition to that BVS has a separate division that is focused on women empowerment in which we hold events, programs, and workshops to help women increase their confidence, visibilty, and recognition so that they can advance their career and get the promotions and pay that they deserve. That component of the company is called "Women Thriving in STEM" (Science, Technology, Engineering, and Math).