It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

This project will include:

Summary

Business strategy

Other

Communications

Market research

Product or service launch

Marketing - General

Design - GeneralThrough their studies, our students have gained a thorough understanding of advanced level techniques in Adobe Illustrator. Students have examined advanced level tools within Illustrator to create technically sound vector artwork. Our students will examine and implement industry standard best practices for vector artwork creation while working with your company.By the end of the project, students will have ideally created advanced level vector graphics for output, and for use within digital and print-ready files.

What can our students do for your company?

Using Adobe Illustrator, individual students will apply their design skills to customize a file of your choosing. The file can be a template or can be created for a specific one-time use and include written content and images that you provide.

Examples include, but are not limited to:

• Logo/branding
• Icons
• Badges
• Infographic/Data visualizations
• Digital illustrations
• Patterns
• An internal or external newsletter
• A poster
• A marketing flyer (both for print and online)
• A brochure
• Interface design revision of your website
• A case study template
• A 2 to 4-page branded whitepaper with design layout
• A marketing collateral piece agreed upon by client and professor
• digital marketing
• branding
• problem analysis
• logo creationAn identification of our current competitors
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Marketing

We aim to find suitable markets and retailers to capitalise on a fabulous product that will be well received

As much as would be required