AI Sales Training Platform: Performance Optimization for Canada’s Next Workforce Model

Open Opened on July 10, 2025
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St. Catharines, Ontario, Canada
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Problem Statement Social Impact Sales has launched a beta-stage AI Sales Training platform that equips individuals with AI-powered outreach and content creation skills for real-world remote sales roles. Early cohorts show strong engagement but varied outcomes. To evolve this into a scalable, national platform, it must be validated and optimized.


How can Social Impact Sales refine its AI Sales Training system based on beta performance data and prepare a Version 1 launch strategy that integrates emerging technologies, aligns with funding opportunities, and enables widespread adoption?


Technology Assessment

Students will assess and document:

  • Current Stack: GPT (sales prompts), Notion (dashboard), Smartlead & Apollo (CRM), Zapier (automation), Fireflies (meeting transcription), Motion (productivity tracking)
  • Beta Delivery Process: Day 1 training, cohort leaderboard, test scoring, outreach actions
  • Tool Integration & Gaps: Where automation, personalization, or UX can be improved
  • Benchmarking: Comparison with similar AI upskilling programs and micro-job platforms


Solution Design Students will propose:

  • A refined platform architecture for Version 1 (V1), covering:
  • Module flow: onboarding, AI literacy, outreach, scoring, feedback
  • Community layer: cohort-based learning, peer sharing
  • Coach layer: oversight, intervention, and performance support
  • AI enhancements: GPT agent for reminders, content suggestions, feedback


Implementation Plan

  • GTM Timeline: 6–12 month rollout strategy
  • Risk Identification: Attrition, tech complexity, engagement dips
  • Deployment Phases: Beta > V1 pilot > Partner launch > National expansion
  • Stakeholder Plan: Involvement of funders, training partners, brand clients


Data & Analytics Strategy

Beta Performance Review:

  • Lead conversion, post engagement, and commissions
  • Time-on-platform, training quiz scores
  • Drop-off analysis and UX blockers
  • V1 Tracking Dashboard: Real-time metrics for admins and coaches
  • Impact Framework: Measurement of skill acquisition, income generated, job placement potential


Advanced Tech Integration Strategy

Recommend advanced tech solutions such as:

  • Use of GPT agents for trainee support and post-generation
  • Task analysis from Motion & Fireflies for behavioral insights
  • Optional vision integration for video review or outreach authenticity checks
  • Recommendation engine based on top-performing activity logs


Financial Feasibility

Revenue Projections:

  • Direct: Commissions, licensing, enterprise cohorts
  • Indirect: Sponsorship, workforce grants
  • Cost Forecast: Per cohort, per user
  • ROI Estimates: Based on job placements, outreach success, and client acquisition
  • Tiered Pricing Model: Solo users, NGO programs, workforce agency licensing
Deliverables

Final Deliverables

  • Validated Problem-Solution-Fit report
  • GTM Roadmap for V1
  • Beta Cohort Performance Audit (data visualization + recommendations)
  • Financial and Sustainability Model
  • Final Presentation and Executive Summary

About the company

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St. Catharines, Ontario, Canada
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