Project Objective

Lime Sprints is a consulting company that specializes in facilitating sprint workshops for businesses looking to accelerate innovation and product development. As a growing company, Lime Sprints is looking to increase brand awareness and generate more leads through inbound marketing and social media.

The main goal of this project is to create a social media content strategy and produce engaging content to increase Lime Sprints' social media following and ultimately drive more leads to our website.

What's in it for you

This project will provide you with hands-on experience in social media marketing and content creation, while learning from the founder of a young and innovative company that likes to challenge the status quo.

If you like the sound of this project and are ready for a challenge, then we'd love to hear from you.

To achieve this goal, students will need to complete the following tasks:

1. Develop a social media content strategy: Research Lime Sprints' target audience, industry trends, and competitors to develop a content strategy that aligns with Lime Sprints' brand messaging and values.
2. Create social media content: Create engaging, informative, and visually appealing social media content including graphics, videos, and written posts.
3. Implement social media content: Schedule and monitor content on Lime Sprints' social media channels, and respond to comments and messages.
4. Analyze and report on social media metrics: Analyze social media metrics to optimize the content strategy and report on progress

Students will work closely with the project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Access to social media planning and content creation tools will be made available if needed.