Content Marketing Strategy & Execution

Closed
Digiwell Marketing
Toronto, Ontario, Canada
Founder
(27)
5
Project
Academic experience or paid work
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Sales strategy Marketing strategy Social media marketing Marketing analytics
Skills
marketing strategies content marketing canva (software) video editing content creation tiktok content strategy social media analytics research
Details

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms!

We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative.

You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need.

We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai.

We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

Deliverables

Some of the core elements of this project will include:

  • Researching similar brands and how they've developed an effective social media presence
  • Using tools to discover what topics are getting high search volume, so we can create content that crushes!
  • Develop our marketing strategy, bring recommendations to the table on topics and content pillars
  • Work with Canva, Pictory, Jasper and any other design/video editing tools to create content that gets views and engagement
  • Tell me what content we should be recording videos on and make recommendations on how we can grow! :)
Mentorship

As discussed above, we've got a suite of tools at our disposal to make this project a success.

Along with the tools that we're paying for (we're also happy to purchase whatever else is necessary to succeed), you'll also get to work closely with a tight-knit small entrepreneurial team and learn from us at every opportunity.

We also have some past content to work with including:

  • Multiple interviews from other business owners discussing our areas of expertise
  • Video trainings for clients and leads alike
  • Multiple PDF lead magnets we've used in the past
  • A few different reel/short style video drafts

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Retail, Technology, Marketing & advertising, Travel & tourism, Media & production

We're a digital marketing agency providing AI accelerated content-first strategy and execution. From content writing to copywriting, strategic direction and email marketing, we help our clients grow their impact and income online.