Effective SEO and Social Media Strategy & Execution

Closed
Simply Flows
Princeton, New Jersey, United States
Nelly Tacheva
Founder & CEO
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing strategy
Skills
marketing social media strategy keyword research digital marketing social media search engine optimization research
Project scope
What is the main goal for this project?

Number of individual students required: 2-3 students

Simply Flows is looking for marketing professionals who can help us drive traffic to our website. The project will be successful if an effective SEO & social media strategy is drafted and executed. The primary project requirements include:

1. Perform keyword analysis and determine relevant search terms to our product

2. Draft a strategy answering the following questions:

  • What SEO mechanisms to employ to ensure Simply Flows appears on Google's first page for relevant keywords?
  • How to best utilize social media to increase engagement (measured by the number of followers, likes, shares, and comments)?

3. Create and post engaging content to our blog and social media

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Introduce SEO best practices to our website
  • Become the top-ranked result in Google for 3 identified by the research key phrases
  • Have a new blog post published to our website weekly
  • Create 2-3 engaging social media posts a week

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

About the company

We're building the first-ever Metaverse workspace with virtual assistants. Our metaverse - TANGRA - is for distributed or hybrid teams to meet, collaborate, learn, invent, and have fun!