Trillagy, a dynamic company seeking to enhance its online presence, aims to develop engaging social media content specifically for LinkedIn, with potential expansion to Facebook and Instagram. The goal is to create a cohesive and compelling narrative that highlights Trillagy's brand values, services, and achievements. This project will enable learners to apply their knowledge of digital marketing strategies, content creation, and social media analytics. The team will focus on understanding Trillagy's target audience and crafting content that resonates with them, thereby increasing brand visibility and engagement. By the end of the project, learners will have developed a series of posts and a content calendar that aligns with Trillagy's marketing objectives.

The project deliverables include a comprehensive content strategy document outlining the proposed approach for LinkedIn, and potentially Facebook and Instagram. Learners will create a series of at least 10 social media posts, complete with visuals and copy, tailored to Trillagy's brand voice. Additionally, a content calendar will be developed to schedule and manage the posting timeline, ensuring consistent and strategic content distribution.