Positions available: 6 (2 teams of 3)

We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the market.

Central Alberta 40 Collective:

Highlighting equitable representation of 40 QT/BIWoC through an intersectional lens, inclusive of trans and nonbinary people to create “The Central Alberta 40 Collective Project”. The Central Alberta 40 Collective project will be reflected through three pillars. The impact of the project will amplify the voices of those often silenced in a way that cannot be ignored. To create a dialogue and discussion within our community in a shared space to address racism, sexism, ableism, and prejudice.

Pillar 1 - CONNECT: Hold space (Café’s) for QT/BIWoC to connect, in meaningful ways in an inclusive environment. To unpack, learn, unlearn and express their thoughts on topics that directly affect their identity and wellbeing. To create organic conversations to become stakeholders on gender equitable issues through support and mobilization. Conversations will start with land connections and learning about the history of the land we are on Treaty 6 & 7 in solidarity with the Indigenous community partners.

Pillar 2 - CREATE: Data and information collected from pillar one will be used to amplify the needs, wants and stories of the collective. In this phase we will empower their own stories and develop a digital campaign and educational exhibit presentations. To become mobilizers through speaking engagements and art.

Pillar 3 - CULTIVATE: Using the collective knowledge from Pillar two we will share the voices of QT/BIWoC across Central Alberta through educational and advertising campaigns, public speaking, community engagements. The results will be shared with local decision makers to create accessible, equitable policies, to foster deeper conversations around gender equity and highlight the disparities in the systems in the services that directly affect diverse QT/BIWoC in Central Alberta.

* Develop digital marketing strategy for the project by using inclusive language, tracking changes in supply and demand, identifying clients and monitoring the requests.

* Plan and execute, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

* Designs, builds, and maintains our social media presence.

* Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

* Measures and reports performance of all digital marketing campaigns and assesses against goals

* Identifies trends and insights, and optimizes spend and performance based on the insights.

* Brainstorms new and creative strategies through digital marketing for the project.

* Plans, executes, and measures experiments and conversion tests.

* Utilize strong analytical ability to evaluate clients experience across multiple channels and customer touch points.

* Identifies critical conversion points and drop off points and optimizes user funnels.

* Completes digital marketing requirements by scheduling and assigning and following up on work results.

* Develops digital marketing providing information, educational opportunities, and experiential growth opportunities.

* Developing a digital campaign, educational exhibit presentations, advertising campaigns. Creating the website.