Product Research and Digital Marketing - New Medical Aesthetics Devices
Project scope
Categories
Market research Digital marketing Lead generation Search engine optimization Marketing analyticsSkills
social media aesthetics medical devices digital media strategy marketing aesthetic medicine digital marketing market research search engine optimization salesWe would like students to assist us with market research, analysis and digital strategy that is aligned with our product lines. We have launched products that are brand new in the market and need to make increase our online presence in the high-end aesthetics medical device market in US and Canada and globally. Market research and analysis is a huge part of our business and is key to generating leads and increasing our sales. This project will focus on 2 specific products details of which will be provided upon inquiry.
Our project goals are below:
- Increase our following on all our social media channels such as LinkedIn, Facebook, Instagram and Twitter
- Conduct market research on our competitors and find a creative edge in our digital marketing strategy to help us stand out
- Research and suggest alternative marketing outlets such as magazines, publications etc. within budget but with maximum impact
If this sounds like a challenge to you, don't hesitate to reach out to us!
To accomplish this, we expect the student(s) will:
- Research the medical beauty aesthetics industry/market for medical devices we are marketing and find an edge where we can stand out and market our products
- We need to increase our ranking on Google and need someone who is skilled with SEO marketing to lead people to our website through our social media platforms or other outlets and ultimately generate leads for our products
Students will work closely with our marketing coordinator and head of sales who will be directing them and will be available for questions and guidance. This will also include regular progress meetings where adjustments to the students' tasks and duties can be made if necessary. All necessary tools will be provided (laptop, account profile etc.).
About the company
RxBIO is a medical device and biotech licensing and distribution company that provides access to cutting edge patient focused technologies to niche markets around the world. With our comprehensive distribution channels, we strive to deliver quality products and services that meet the evolving needs of patients and have a positive impact on life. Our head office is in Richmond Hill, Ontario with other office locations in the US and Ireland.