Digital Marketing Internship at Healtea
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop and execute digital marketing strategies to increase brand awareness, drive website traffic, and ultimately boost sales for Healtea's all-natural products. The intern will work closely with the marketing team to create engaging content, manage social media accounts, and analyze campaign performance to optimize results.
- What tasks will learners need to complete to achieve the project goal?
-
Digital Marketing Internship at Healtea: Project Deliverables
1. Targeted Market Research Summary
Total Hours: 10-15 hours
Initial research and data collection:** 5-8 hours
Analysis and synthesis of findings:** 3-5 hours
- **Report/presentation creation:** 2-4 hours
Deliverables
- Detailed market research report (PDF or Word document)
- Presentation summarizing key findings (PowerPoint or PDF)
2. Social Media Content Calendar and Sample Posts
Total Hours: 15-20 hours
- Brainstorming and ideation:5-7 hours
- Content creation (writing, design, video): 8-10 hours
- Calendar organization and scheduling: 2-3 hours
Deliverables:
- Content calendar for social media posts (Excel or Google Sheets)
- Sample social media posts including graphics and text (JPEG/PNG for images, PDF or Word document for text)
3. Website Usability Audit and Recommendations
Total Hours: 10-15 hours
- Heuristic evaluation and user testing (if applicable): 5-8 hours
- Identifying pain points and areas for improvement: 2-3 hours
- Developing recommendations and documentation:3-5 hours
Deliverables:
- Usability audit report (PDF or Word document)
- List of identified pain points and recommendations (Excel, Google Sheets, or Word document)
- Presentation summarizing usability findings and recommendations (PowerPoint or PDF)
4. Email Marketing Campaign Development
Total Hours: 10-12 hours
- Campaign strategy and planning:3-4 hours
- Content creation and design: 4-5 hours
- Implementation and scheduling:3-4 hours
Deliverables:
- Email marketing campaign plan (Word document or PDF)
- Sample email designs (JPEG/PNG for images, PDF for full emails)
- Campaign performance summary (Excel or Google Sheets)
5. Digital Advertisement Creation and Performance Tracking
Total Hours: 10-12 hours
- Ad creation (writing, design, video):5-6 hours
- Ad implementation and tracking:3-4 hours
- Performance analysis and report creation:2-3 hours
Deliverables:
- Digital ad designs (JPEG/PNG for images, video files for videos)
- Performance tracking report (Excel or Google Sheets)
- Presentation summarizing ad performance and insights (PowerPoint or PDF)
- What is the main goal for this project?
-
The main goal for the project is to develop and execute digital marketing strategies to increase brand awareness, drive website traffic, and ultimately boost sales for Healtea's all-natural products. The intern will work closely with the marketing team to create engaging content, manage social media accounts, and analyze campaign performance to optimize results.
- What tasks will learners need to complete to achieve the project goal?
-
Digital Marketing Internship at Healtea: Project Deliverables
1. Targeted Market Research Summary
Total Hours: 10-15 hours
Initial research and data collection:** 5-8 hours
Analysis and synthesis of findings:** 3-5 hours
- **Report/presentation creation:** 2-4 hours
Deliverables
- Detailed market research report (PDF or Word document)
- Presentation summarizing key findings (PowerPoint or PDF)
2. Social Media Content Calendar and Sample Posts
Total Hours: 15-20 hours
- Brainstorming and ideation:5-7 hours
- Content creation (writing, design, video): 8-10 hours
- Calendar organization and scheduling: 2-3 hours
Deliverables:
- Content calendar for social media posts (Excel or Google Sheets)
- Sample social media posts including graphics and text (JPEG/PNG for images, PDF or Word document for text)
3. Website Usability Audit and Recommendations
Total Hours: 10-15 hours
- Heuristic evaluation and user testing (if applicable): 5-8 hours
- Identifying pain points and areas for improvement: 2-3 hours
- Developing recommendations and documentation:3-5 hours
Deliverables:
- Usability audit report (PDF or Word document)
- List of identified pain points and recommendations (Excel, Google Sheets, or Word document)
- Presentation summarizing usability findings and recommendations (PowerPoint or PDF)
4. Email Marketing Campaign Development
Total Hours: 10-12 hours
- Campaign strategy and planning:3-4 hours
- Content creation and design: 4-5 hours
- Implementation and scheduling:3-4 hours
Deliverables:
- Email marketing campaign plan (Word document or PDF)
- Sample email designs (JPEG/PNG for images, PDF for full emails)
- Campaign performance summary (Excel or Google Sheets)
5. Digital Advertisement Creation and Performance Tracking
Total Hours: 10-12 hours
- Ad creation (writing, design, video):5-6 hours
- Ad implementation and tracking:3-4 hours
- Performance analysis and report creation:2-3 hours
Deliverables:
- Digital ad designs (JPEG/PNG for images, video files for videos)
- Performance tracking report (Excel or Google Sheets)
- Presentation summarizing ad performance and insights (PowerPoint or PDF)
About the company
- https://thehealtea.com/
- 2 - 10 employees
- Food & beverage
We are committed to a healthy and wild life. With caffeine-free, low-sugar, and all-natural products made and packaged here in Canada, we are on a mission to change the way families perceive tasty health.
With so much attention paid to what we eat, it's easy to forget the amount of sugar hidden in everyday drinks. Healtea is your shortcut to a healthier life without sacrificing boldness, flavor, or fun.
By using healthy and tasty "weeds" in our drinks, we are reminded of the spectacular power of plants and all that we overlook when we rush through life. Healtea invites you to take a break, sit back, and fully enjoy your day, from sunrise to sunset.
We believe that all good things are wild and fresh. Now, you can be too.