We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s).

To accomplish this, we believe you should focus on:

• Conducting customer interviews to understand purchase decisions and needs.
• Defining customer segments that we could target.
• Brainstorming potential product ideas.
• Developing marketing messaging and sales strategy for the new product.

We hope this new product will increase revenue and grow our customer lifetime value.

• A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value.
• A 5-minute product pitch presentation.

Students will connect directly with the employer for mentorship and supervision throughout the project. Students are able to ask questions and attend training meetings.