Virtual Internship Opportunity: Market Research for App Launch
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for 3 marketing students or 1 team.
The primary focus for the student will be:
- Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
Our goal at the end of this experience is:
- Branding - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Product Recommendations- Create a list of recommendations and features that could be implemented in our app.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messages, Company Slack
Primary contact: Roberto Baldizon
Secondary contact: Dora Baldizon
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for 3 marketing students or 1 team.
The primary focus for the student will be:
- Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
Our goal at the end of this experience is:
- Branding - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Product Recommendations- Create a list of recommendations and features that could be implemented in our app.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messages, Company Slack
Primary contact: Roberto Baldizon
Secondary contact: Dora Baldizon
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://silibrain.com
- 2 - 10 employees
- Technology, Energy, It & computing, Business services, Hospital, health, wellness & medical
Innovators & Fanatics sharing our expertise with the world 🌍 to power it up with knowledge 📖 for healthcare⚕️.