B2B Strategic Marketing Plan

Closed
CRS Commercial Carpet Cleaning
Pitt Meadows, British Columbia, Canada
Ashley Shmyr
Office Administrator
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
marketing strategy
Details

Summary:

Create a comprehensive B2B marketing plan.

How We Do It Now:

All business we do is done organically, the only other source is our website and google.

Scope for this project:

  • Increasing revenue for our existing service.
  • Increasing market share/brand awareness.
  • Identify new market segments and opportunities.
  • Improve customer acquisition/retention.

Outcomes:

  • A full marketing plan and presentation.
  • Analysis of all four marketing mix elements; product, price, distribution, and promotion.
  • Original research about our customers.
  • Creative and actionable recommendations.
Deliverables
No deliverables exist for this project.

About the company

Company
Pitt Meadows, British Columbia, Canada
11 - 50 employees
Construction, engineering & trades

CRS has been providing professional commercial carpet cleaning in Vancouver and throughout out British Columbia since 1994. We routinely clean and maintain well over 100 million sq. ft. of carpet per year.

That's nearly 20 years and over 1 billion sq. ft of trusted cleaning responsibility. We're proud of this huge feat that has helped offices, care homes, schools and facilities become healthier and more presentable.